We are in the 21st Century, and for purposes of our conversation, that means we are in the age of Pay Per Head. And that, in turn, means that it is the age of PerHead Action. We’ll be happy to tell you all about it. And you’ll be happy to hear it, we assure you. Industries change over time, and the sports betting industry is no different. These days, it is imperative to be as “lean and mean” as possible, because if you’re not, your competitors certainly WILL be. And if you are an independent sports betting service operator; i.e., a bookmaker with a local or regional clientele or an agent handling clients, you are going to be in danger of losing some of that clientele to offshore sportsbooks and their online bookmaker services more efficient, automated mode of operation.